Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40