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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Sales Magic: How xiQ’s Prompts Transform Your Day

xiQ

Building Powerful Strategies with xiQ In my recent blogs, I’ve highlighted various aspects of xiQ’s capabilities, from personality-driven buyer groups to AI-SWOT analysis and Gilroy, the trusty sales assistant. It provides you with AI-generated SWOT analysis and identifies pain points.

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How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

As a pragmatic marketing best practice, product marketing and management teams should have market requirements documents to help answer: Which are the most opportunistic markets to target? This becomes the foundation to knowing who your ideal customer profile is for each of your solutions. What are your buyer needs?

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How to Create Your Small Business Marketing Plan

BenchmarkONE

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Market Analysis. Competitor Analysis. Trends Analysis. Customer Analysis.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. The different audiences will require a different level of analysis and depth when it comes to the battle card. My process is the following: 1. Structure. Data Collection.

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How to Create Your Small Business Marketing Plan

BenchmarkONE

Market Analysis. Competitor Analysis. Trends Analysis. Customer Analysis. SWOT Analysis. That’s why it’s imperative that you periodically examine who your target audience is, but nail down exact characteristics and document them. Here are the five crucial market research stages you need to know: .

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The Ultimate Guide to Strategic Planning for a Perfect Sales Operation

Hubspot

This information is written down in a document known as a strategic plan. A strategic plan is a document that outlines the results of the strategic planning session. The document is the source of truth and keeps the organization on track to hit its goals. What is a strategic plan? Determine who your key stakeholders are (e.g.,