Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

B2B Marketing 137

B2B Marketing Enterprise Management Content Marketing VALS 137

Content4Demand

AUGUST 25, 2020

Hero content is a marketing gift that keeps on giving. While incredibly valuable for your business, hero content takes a lot of time and brain power to create. Then, use a third-party tool or platform to val idate what you’re hearing. Marketers have long pushed the belief that case studies are bottom-of-funnel content.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Content Marketing Institute

SEPTEMBER 5, 2018

“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. What is a chatbot?

CMS Development 68

CMS Development Marketing AI VALS Marketing & Strategy 68

Litmus

SEPTEMBER 30, 2020

These Litmus-Certified Email Marketers needed to prove their know-how in email marketing strategy and campaign analysis. Overall campaign strategy and multi-channel awareness of content, visuals, calls-to-action, and audience segmentation. Val Geisler. Litmus-Certified Email Marketers. Amanda Kukkola. Sarah Fargusson.

Email Marketing 120

Email Marketing VALS Multi-Channel Marketing & Strategy 120

Sprout Social

NOVEMBER 18, 2016

Marketers understand that the real value of social media isn’t represented in the data but rather in the analysis. Having an understanding of what social content already exists and knowing what your brand’s follower numbers, engagement metrics, impressions and click-throughs are is essential for any progress. sproutchat.

VALS 67

VALS Click Rate Social Media Comparison 67

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40