Vision Edge Marketing
SEPTEMBER 26, 2017
Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. These are the Value Creators.
DivvyHQ
APRIL 22, 2019
Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Markets ebb and flow. And how should your content marketing efforts support those efforts? SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers. Companies change.
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Navigate the Channel
JULY 12, 2023
This was the description of X from the 1983 book, “Class: A Guide Through the American Status System” by Paul Fussell, which led to the moniker Generation X, or Gen X, by Canadian journalist Douglas Coupland.) In a Gen X in the workplace analysis , most of the Gen Xers in the workforce safeguard their own values first.
Ledger Bennett
DECEMBER 1, 2019
But a marketing team structure that’s not fit for purpose is particularly risky because it will have a fundamental impact on organisational growth and market position. The structures employed by an organisation are influenced by a number of variables, people; processes; technology and competitive landscape. Econsultancy 2018).
Aberdeen
SEPTEMBER 9, 2019
Around the same time, Fortune found that the top markets for job opportunities were concentrated in tech, healthcare, and biotech centers close to top universities including Boston, San Jose, San Francisco, Pittsburgh, Washington DC, Raleigh, Seattle, Hartford, Denver, Baltimore, and New York City. Data Tells Stories. Back to Business.
ClickZ
JULY 31, 2019
Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.
Kapost
OCTOBER 21, 2016
Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” The digital revolution catalyzed the transformation of B2B marketing from cost-center to profit-center. Changes in the buyer’s journey have driven marketing teams to step up and take ownership of the entire funnel.
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