Customer Experience Matrix
MARCH 6, 2016
This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. In other words, Infusionsoft is growing much more slowly than Salesforce.com.
Customer Experience Matrix
APRIL 5, 2011
Whatsnexx’s Jacques Spilka says he finds huge time savings in the analysis stage that precedes the campaign set-up: instead of taking a week to understand client needs and processes, he can do it in a few hours using the state-based technique. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail.
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markempa
MAY 30, 2017
To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ). Along with that way, I wrote a book called Marketing Automation for Dummies.
Customer Experience Matrix
JUNE 30, 2010
Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. LeadForce1 launched a solution that uses advanced text analysis to measure user intent, and thus provide much better guidance to salespeople than conventional behavioral analysis. rather than marketing automation.
Customer Experience Matrix
FEBRUARY 9, 2012
If the real barriers to success are creating content and identifying appropriate programs, then technology must address those directly. Another factoid that makes the point even more clearly: three of the four fastest growing received major new funding in the past year. What’s needed is more radical innovation than a better interface.
Customer Experience Matrix
MARCH 16, 2011
Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. The combination of mature features, a new interface, and low pricing makes eTrigue an attractive alternative even if it doesn’t break any major barriers for ease of use.
Customer Experience Matrix
JANUARY 18, 2015
The following table shows what I found when I did this analysis. Caveats: although it doesn’t show up in this analysis, I do still see some interesting investment in marketing automation niches such as app marketing, distributed marketing, and agency systems. Removing the database barrier will only make them stand out even more.
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