Marketing Insider Group

NOVEMBER 16, 2021

Competitive intelligence (insights and analysis and NOT just data and information) is a key competency fueling and supporting Thought Leadership. As someone who was once called the “sultan of SWOT ” (with true respect to the great Babe Ruth) when I wore my annual “planning hat” in SAP marketing, I have preached for years (decades?)

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Inbox Insight

JANUARY 15, 2019

This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. Customer Analysis.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Inbox Insight

JANUARY 15, 2019

This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. But before you can even consider strategy you need to stand back and consider your current situation… Situation Analysis: Where are we now? Competitor Analysis. Customer Analysis.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Tomorrow People

SEPTEMBER 27, 2022

This article shares what you need to know. This article provides an overview of what GTM strategies are and what’s included in them. Find out how you can conduct an in-depth competitive analysis here. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

This article shares what you need to know. This article provides an overview of what GTM strategies are and what’s included in them. Find out how you can conduct an in-depth competitive analysis here. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hinge Marketing

JUNE 5, 2017

High-growth firms use their marketing strategy as a differentiator. By giving some thought to what makes your firm unique, you should be able to develop compelling differentiators — one or more clear reasons to select your firm over an apparently similar one. Often these key business insights are organized within a SWOT analysis.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Hinge Marketing

NOVEMBER 22, 2013

By understanding external perceptions and gaps, you’ll then be able to pinpoint differentiators. Conduct a SWOT analysis, set clear goals, look at your current strengths and capabilities, and determine potential growth areas. Which is more valuable: white papers, published articles, or blog posts?

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Hinge Marketing

MARCH 28, 2018

In this article we will try to make it a bit easier. He lays out two primary strategies: 1) cost leadership, and 2) differentiation. Differentiation Strategy. With a differentiation strategy you are attempting to establish and maintain meaningful differences between your firm and competitors. Let’s look at each in turn.

Work Management 92

Work Management Marketing Management Marketing Automation Services Service 92

Hinge Marketing

SEPTEMBER 11, 2017

This follow-the-herd marketing mentality, of course, does nothing to differentiate the firm from all the other mid-sized firms out there. But they have decided to do that by differentiating themselves from other accounting firms to gain a sustainable competitive advantage. A differentiator must pass three tests. Click To Tweet.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96