article thumbnail

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Establishing performance benchmarks to enable easier analysis. A content review template , like the sample below, tracks relevant social media conversations and documents any analysis you extract from listening activities. Click to enlarge. Your content doesn’t exist in a vacuum.

article thumbnail

Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

article thumbnail

Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Fortunately, all that has changed.

article thumbnail

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Combining sentiment analysis with existing CRM data provides the marketers & the existing sales teams with a holistic view of the implicit emotions of the customers. .” How to use Emotional Analytics for Businesses. Accordingly, personalized campaigns can be created for the prospects.

article thumbnail

Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

ClickZ

times greater return on marketing investment (ROMI) this past year. A sample of Allocadia’s current customers. Allocadia serves mid-market to enterprise businesses, as demonstrated by the sampling of clients shown above. times greater return on marketing investment (ROMI) this past year. million in Series B financing.