Tony Zambito

OCTOBER 26, 2020

Goals related to areas such as new product development, new market entries, growth strategies, and etc. Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. Buyer Goals Have Changed. are being altered significantly.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

JANUARY 22, 2017

How to design products and services that were user-friendly and enabled users to fulfill their goals. Approaches rooted in old principles of product marketing and purchasing for buyer personas are outdated. Some of the well-known examples include Uber, Amazon, and Airbnb. Today, many buyers are also users and power users.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

MARCH 28, 2011

What I found most interesting is that a whopping 83% trusted independent sources with which they had a personal relationship over advertising or content.    Nearly 20% of those surveyed indicated they engaged in the buying behaviors of researching online product reviews and other buyer opinions. 

Studies 100

Studies Spending Social Media Amazon 100

Tony Zambito

NOVEMBER 1, 2010

Cover via Amazon.   In the world of books we see the title of Shift as perhaps the new trendy title for business as well as personal self-help oriented books.    B2B buyers today desire the totality of end-to-end experience in addition to products and services that help them to meet goals and solve challenges.

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100