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Pinterest announces clean room partnership with LiveRamp

Martech

Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS). “As Expanded reach and measurement.

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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? To determine an appropriate budget, conduct thorough keyword research, analyze industry benchmarks, and calculate your desired return on ad spend (ROAS). Align your budget with your business goals and objectives.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

This panel opens with discussion on the potential power of optimization, which arguably fuels such powerhouse companies as Google, Netflix, Facebook and Amazon. A suggested methodology for improving conversion optimization is a multi-step testing process that involves the following: Heuristic analysis. higher ROAS than desktop. . .

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Using cross-channel metrics to measure store visits and sales. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. These extensions give more cross-channel reach to your ad listings. They are also available for display.

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Marketing Analytics: Getting a Charge Out of Helping Advertisers Excel

LeadsRX

LeadsRx provides data from multi-touch attribution (MTA) and broadcast attribution to Hybrid, helping Calvin and others determine what is working – and what is not – in advertising campaigns. Or other channels?’ ROAS – that’s huge for them,” Calvin said. They ask about the pixel.”. The Value of the Human Element.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? You can research various categories of paid ads across various channels, including Google, YouTube, Shopify , and social media channels. This guide is for you.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. A Neustar attribution diagram (via Neustar).