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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). And no wonder. “We And it worked.”.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. Real-time content/offer management.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. The Product.

Burn Rate 196
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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Tune in to hear more about how to create stickiness and effectiveness on a sales enablement platform while learning: how sales enablement requirements have evolved with the acceleration of digital. You can even ask Siri, Alexa and Google!

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use?

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Sales Pipeline Radio, Episode 238: Q & A with Subbu Vempati @ svempati & Judy Ash @judya2004

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. The problem is getting worse because there are more and more tools on a regular basis.

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BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures. The databases and connections are needed because today''s customers expect personalized, coordinated treatments across all channels.