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BadTech Is the Next New Thing

Customer Experience Matrix

I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life. Here – this is not a joke – a university is putting school-controlled Amazon Echo listening devices in every dorm room The press continues to get it wrong.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. For example, we recently announced integrations with Snowflake , Amazon SageMaker , Microsoft Azure and others on the AppExchange. Take the next step What do marketers mean when they say “real-time”?

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.

Burn Rate 196
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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. We covered it in sound foam and bought a green screen on Amazon. They have one person, a former writer, dedicated to video plus some people who contribute to script writing and ideation or who do quick edits on videos.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Real-time content/offer management.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. You can even ask Siri, Alexa and Google! You’re guiding everyone.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. Jay : Maybe there will be an Amazon store, like we have the Apple store. One, what is better for you as a business person, self or traditional, as one of the things we were talking about.