ViewPoint

OCTOBER 27, 2011

I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. Blogging is not about pushing out information. The book is available on Amazon and is worth the read.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

MARCH 24, 2015

Mike’s passion is backed up with information that is clear, direct and concise. You’ll walk away informed and, dare I say, inspired. The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. He is spot on. Simplified.:

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

ViewPoint

MAY 9, 2013

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. History and context can make an e-mail more like a conversation, says Donald Parsons, Amazon''s global e-mail director. Via Marketing Land. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JANUARY 22, 2016

No more making them “earn” the right to information. All this, combined with an endless flow of information and distractions, will decrease productivity—when their entire organization is focused on increasing it. All of their efforts will be focused on converting these accounts from contact information to paying customer.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

OCTOBER 31, 2011

Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. In your emails, focus on the ideas, insights and information you can share that will be of value to your prospect in reaching their goals. Be an Invaluable Resource. Craft Enticing Subject Lines.

Tips 120

Tips Work Management Sales Cycle Guidelines 120

ViewPoint

SEPTEMBER 20, 2012

New buyers search more, are more prepared and informed, and are further along in the traditional sales process than they were five years ago—and this poses significant challenges: “You take that to a logical conclusion, and you say that if the marketing and sales response to that is just the same as it’s always been, what does that mean?”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120