SmartBrief - Marketing

JULY 25, 2023

In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Martech Advisor

MARCH 18, 2020

This idea reminds me of a few key findings we discovered in Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns , in which we surveyed over 8,000 consumers globally. Based on the survey, CMOs spent an average of 25 percent of their marketing technology budget on three channels: search (11.2

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Martech Advisor

NOVEMBER 5, 2019

A 2018 Deloitte survey of over 1,100 US executives from early adopters of AI, reported that 82% of them saw a positive return on investment for their AI initiatives. This will in turn establish a connect of mutual trust between the publisher and the user, thereby allowing the same to the advertisers with their consumers.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Televerde

OCTOBER 30, 2019

Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants. 80% of CEOs don’t trust or are unimpressed with their CMOs (ouch!). billion (Gartner, 2016). Amazon, 2019). (Curata, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45