Amazon Eloqua Lead Sales Management 
Customer Experience Matrix
OCTOBER 29, 2015
When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.
NuSpark Consulting
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. Brian Carroll. Ardath Albee.
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Heinz Marketing
MARCH 1, 2021
If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.
Content Marketing Institute
MARCH 22, 2018
Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Fifteen- to 30-second videos were used for retargeting ads, leading back to the primary content on iQ.
Heinz Marketing
JANUARY 14, 2019
Thank you to all our many followers of Sales Pipeline Radio. The 30 minutes goes quickly as it is fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I, along with our guests, cover a wide range of topics, with a focus on sales development and inside sales priorities.
The Point
OCTOBER 29, 2014
He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. The use of analytics in B2B marketing and sales is actually lagging other industries. We see it all around us.
6sense
MAY 10, 2016
How is this relevant to B2B sales and marketing? I believe that when the histories are written, the origin moment for modern sales and marketing will be the invention and global expansion of the internet. In the world of B2B sales and marketing, most companies I meet with are still operating in the old paradigm.
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