chiefmartech

DECEMBER 27, 2016

Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI. The next question that I personally hear in martech circles is, “Will there be an AI category on the next marketing technology landscape ?” Algorithms.io.

Marketing AI 87

Marketing AI Enterprise Management Work Management Marketing Management 87

Heinz Marketing

DECEMBER 31, 2018

We use reviews either intentionally or subtly in so many decisions we make, whether we’re buying something on Amazon, buying an app on our iPhones. Now, my background, my co-founders background, we were selling B2B software, and we very much thought that process is needed, but has to be different.

Top of Funnel 66

Top of Funnel Budget Programs Peer-to-peer B2B Sales 66

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ascend2) 34.1% billion by 2026.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Single Grain

DECEMBER 31, 2019

As defined by Investopedia : “Social commerce is the use of networking websites such as Facebook, Instagram and Twitter as vehicles to promote and sell products and services.” The Power of Social Shopping on Instagram (and How to Sell More). Take users through your brand narrative in first-person for a lasting impression.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Engagio

JUNE 2, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Every person and every account matters.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Heinz Marketing

SEPTEMBER 13, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right.

B2B Sales 113

B2B Sales Cross-Selling Work Management Enterprise Management 113

Marketing Insider Group

JULY 15, 2015

Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey. Take the teaching approach with your customers instead of selling to them and they will make you a trusted advisor – with sales becoming an exponential by-product! Personalize the customer experience.

Top of Funnel 100

Top of Funnel Marketing Automation Services Cross-Selling Differentiation 100

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Todd Berkowitz, Practice Vice President, Gartner. Todd Berkowitz, Practice Vice President, Gartner. In today’s reality, how you sell matters as much as what you sell.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Hubspot

AUGUST 21, 2023

Distribution: Through what mediums will you sell the product or service? According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Martech Advisor

NOVEMBER 5, 2019

With this, REI activated a cross-channel DOOH and mobile media campaign to reach customers and prospects in places where they were most likely to spend time. Last year, Amazon reported that it had sold over a 100 million Alexa-enabled devices and that customers spoke to Alexa tens of billions more times in 2018 compared to 2017.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

chiefmartech

FEBRUARY 19, 2018

invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner. One of the advantages of being perched at the intersection of marketing and technology has been seeing the cross-pollination of ideas between these two disciplines.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

SnapApp

DECEMBER 22, 2016

The creators, Kelsey Meyer’s and John Hall, focus on authenticity and value, which is clearly highlighted in informative and personable blog posts by their writers. Recommended reading: Inbound Selling: 3-Step Process for Closing a $60K+ Deal. #17. His insights will help you write better, engage readers, and sell more.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

chiefmartech

JANUARY 21, 2019

I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. The volume of those selling will exceed the capacity of buyers to absorb them all. They’e often selling against friction and inertia more than a competitor. Zen and the Art of Martech Landscape Maintenance.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145