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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Which content on your site do people engage with? Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Talk to an expert.

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Can You Ever Win Unsubscribed Prospects Back?

BenchmarkONE

Regardless of your email marketing prowess, you’re going to deal with subscribers leaving you from time to time. If you’re just starting out with email marketing and you lose one subscriber on your first campaign, your unsubscribe rate will be 0.20% if you have 500 contacts. Better on-page SEO and lead captures.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. Click the book images to be hyperlinked to Amazon.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Content analytics tools. Which content on your site do people engage with? Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Users, such as writers on your content team, avoid it even when they can benefit from understanding performance data.

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Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

You probably use a variety of technologies and online tools to improve your sales and marketing. If you want to build a complete network of marketing technologies, it’s important to think of it as an interconnected system and evaluate it as a whole. So start by defining your business’ sales and marketing problems.