Litmus

APRIL 13, 2021

Twelve companies were used by at least 1% of respondents. In order of popularity among our respondents, the top 12 ESP brands are: Salesforce (includes Salesforce Marketing Cloud , Salesforce Pardot , and Salesforce Core ): used by 18.1% Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. Pierre has managed product strategy for companies including Infor, Aptean, Pivotal Corporation and CDC Software. Besides Eloqua which really pays my rent? Have a nomination?

Eloqua 41

Eloqua Work Management Marketing Management Product 41

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And it literally is articles, there are many articles out on that, where you can see that after 10 million, Matt, companies actually die. It’s like 0.04% of the companies actually make it after 10 million and in between 10 and 50.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

SWZD

AUGUST 14, 2019

The Marketing Cloud itself is composed of the following solutions: Marketing Automation with Oracle Eloqua , Cross Channel (email, mobile etc) Orchestration with Oracle Responsys , Content Marketing, Social Marketing, Marketing Data Management with Oracle BlueKai , and Testing and Optimization with Oracle Maxymiser.

Marketing AI 48

Marketing AI Work Management Marketing Management Peer-to-peer 48

Heinz Marketing

MARCH 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Justin and I talk about how sales and marketing are increasingly embracing that complexity and he shares some keys to helping companies integrate those insights and those triggers into that more complex nuanced sequence. He has this on tape.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Heinz Marketing

JANUARY 25, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Jason shares about the pros and cons of how companies should think about direct versus indirect direct versus channel. And I think that right there is what you should be looking at and looking for in a partner and for your company, right?

Sales Management 84

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 84

PathFactory

SEPTEMBER 12, 2018

It leads with what the company offers rather than what the customer actually needs or wants. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. Personalizing at the industry or company level. Delivering the content they’re already expecting.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40