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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. The Company.

Burn Rate 196
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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.

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Where is B2B data-driven marketing headed?

Biznology

Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. Data is the most important thing in marketing today,” says Kathleen Schaub, VP at IDC’s CMO Advisory Service. Sales and marketing symbiosis. The next step, he believes, is new organizational structures. No more campaigns.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. changing company culture and programs to increase that “stickiness” Listen in now for this and MORE, watch the video or read the transcript below: Matt: All right. You can even ask Siri, Alexa and Google! Matt: It’s amazing.

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Inbound Marketing’s Next Industry Disruption: The IT Reseller World

Hubspot

The IT reseller community, consisting of Value Added Resellers and Managed Services Providers community, has been a key channel for technology companies for the last 25 years. CMOs complete 57% of their research before contacting agencies. From CIO to CMO buyer. To read more content like this, subscribe to Insiders.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. The companies that best leverage Brandwatch’s technology don’t make quick tactical marketing decisions with the information.

CMO 103
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Sales Pipeline Radio, Episode 238: Q & A with Subbu Vempati @ svempati & Judy Ash @judya2004

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. How to Customize Software to Your Business ” and our guests are Subbu Vempati , CEO at Cuspera and Judy Ash , GTM Adviser and CMO. I think about salesforce.com , right? You can even ask Alexa! Today is absolutely no different.