Digilant
DECEMBER 7, 2023
Despite the tremendous growth, gaming is still overlooked by many advertisers. In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences.
Adobe Experience Cloud Blog
NOVEMBER 12, 2018
At a recent Videonomics symposium, I heard representatives from many tech companies discuss how advertisers couldn’t get into their “walled gardens.” The term is frequently used, but based on decades of experience with dot-coms and digital advertising , I consider a myth. Data Targeting.
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ClickZ
JUNE 1, 2020
All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Hey, our AI likes your AI.
Digilant
OCTOBER 12, 2021
Though we’ve yet to reach the mid-October mark, advertisers need to put strategy and timeliness at the top of their to-do list. Brands that can target critical holidays shoppers with timely, relevant, and targeted ads will reap the rewards in the coming months. . What is programmatic Digital Advertising? App Ownership.
Martech Advisor
NOVEMBER 1, 2019
Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. According to eMarketer , the native ad spend in the US alone will climb up to $52.75 What Is Native Advertising?
Hubspot
MAY 3, 2016
I have a website, but no one wants to advertise on it.” “I Because they have a digital edition, a website, and maybe even a mobile app, they think “mission accomplished. In other words, be where the consumer wants you to be – desktop, mobile, tablet, and whatever comes next. The mindset needs to shift.
Online Marketing Institute
APRIL 11, 2011
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