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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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How AI fits into the martech landscape

ClickZ

30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. Cutting through the noise: A framework for assessing the state of martech.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. 30-second summary: . Hello, 2021!

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Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

There's a lot of talk about AI, but it can be confusing. With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Here’s how it works on Amazon, for example: Source: botler. What other bots should marketers be aware of?

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9 call analytics platforms for marketing teams to consider

Martech

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

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9 B2B Marketing Trends to Watch in 2020

Circle Studio

As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2020 will see the ongoing evolution of many B2B marketing trends from recent years and the increasing influence of B2C marketing will make a big impact.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.