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4 Gaming and eSports Trends for 2024 and What it Means for Advertisers

Digilant

In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. Opportunity: In-Game Mobile Ad Buys Projections indicate that by 2027, advertisers will spend $9.86 Mobile ads need to be strategically and methodically targeted and built for the mobile experience. billion (2022). minutes and 18.2

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. Several algorithms have emerged to address this need, including MapReduce, a programming model, popularized by Google, that divides data into smaller chunks, processes them in parallel and then combines the results.

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Everything to know about Marketing Environmental Analysis.

Valasys

Did you know Amazon’s personalization for better conveniences created a tell-tale example of customer-centric services? “. Amazon enables users to put forward their recommendations. This simple yet powerful strategy enabled Amazon to drive up its sales by 35%. It is a continuous and dynamic process. How does it work?

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? Have an account?

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CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

I spent quite a bit of time debating with myself how to classify CaliberMind. The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.).

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5-Step B2B Marketing Plan for Covid-19

Rev

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Do a virtual event. Go virtual.

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9 B2B Marketing Trends to Watch in 2020

Circle Studio

In 2020, more firms will start to consider experience in every facet of their business, adopting a much more holistic view of experience with the alignment of people, processes, programs and touchpoints. Live streaming events as an alternative to webinars. Experiential marketing and immersive live events.