4 Gaming and eSports Trends for 2024 and What it Means for Advertisers
Digilant
DECEMBER 7, 2023
In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. Opportunity: In-Game Mobile Ad Buys Projections indicate that by 2027, advertisers will spend $9.86 Mobile ads need to be strategically and methodically targeted and built for the mobile experience. billion (2022). minutes and 18.2
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