Remove funnel long-tail
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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

People won’t buy what they don’t understand. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. I will be addressing the following: What is top-of-funnel content? Why is top-of-funnel important for SEO?

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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. By Matt Heinz , President of Heinz Marketing. You can even ask Alexa! But thanks so much for joining us.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

Consumers still buy, but they’re sticking to the absolute essentials: food, health, and personal care. According to HubSpot’s 2022 Consumer Trends Report , 30% of consumers have decided to buy less and 28% will spend more consciously. You have to understand your buyers and know when they’re ready to buy. Intent rules all.

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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

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Sales Pipeline Radio, Episode 158: Q&A with Jamie Shanks @jamietshanks

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. And in fact, even companies like LinkedIn are evolving it beyond digital. And in fact, even companies like LinkedIn are evolving it beyond digital. By Matt Heinz, President of Heinz Marketing.