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Intuition beats best practice: An Interview with Jay Acunzo

Velocity Partners

In a world full of marketers addicted to quick wins, no-brainer hacks and next-big-things, he’s the oddball who pauses to consider what’s really going on here. He also speaks at conferences, writes, podcasts, feeds the dog, tries to hold up his end of a marriage, prepares for a daughter [This just in: she’s here!]

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The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics

Webbiquity

So you click on it, and taken to a page where…you can buy the type of shoes she was wearing. That was actually our first official kind of run at a trade show type of experience, so we had our screen set up running a loop that had some marketing material, as well as a demo running live. Tom: They draw a great crowd for those.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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The Definitive List of Cyber Monday SaaS Deals

SendX

SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Turn your social media into social marketing. Deal - Free Digital Marketing Consultation ?

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Make Your Product Sing: The Importance of UX Writing

Single Grain

First, she worked with designers and product managers to identify the problem they were trying to solve with proposed copy changes. When booking accommodations online (or when buying anything online, really), people like to have a holistic view of pricing and other details before committing to payment. Dive Deeper: . Dive Deeper: .

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Raza Imam is an entrepreneur, author, speaker, and coach with a passion for digital marketing and personal development. 15:53 – What’s overrated in B2B digital marketing.

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14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. Conduct customer engagement summits/conferences to meet your customers face-to-face.

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