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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100
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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Share this on Facebook. Social media has forever changed the balance of nature in favor of the customer.

Service 100
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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Share this on Facebook. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This!

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Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. It was more difficult than I expected! Learn more at AttackOfTheCustomers.com.

Press 50
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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. Facebook (165). Seems doubtful. Simplicity.