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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. The influencer content was 11 times more effective than banner ads in terms of driving real sales lift.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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A quick guide to in-game advertising, the next game changer for marketers

illumin

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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What Marketing Communications Should You Personalize?

PureB2B

Here are two great examples from Amazon: When logged in, they have links on the menu/navigation area with the user’s first name such as “Emma’s Amazon.com” (instead of just Amazon.com) and “Hello, Dan” (which links to the account menu options). Twitter also offers a similar feature called Tailored Audiences. Online Advertising.

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Why Digital Media is Killing TV Advertising

Hubspot

Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017. Video ads are online now, too. The Rise of Digital Advertising.

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Marketing Communications You Should Personalize

PureB2B

Here are two great examples from Amazon: When logged in, they have links on the menu/navigation area with the user’s first name such as “Emma’s Amazon.com” (instead of just Amazon.com) and “Hello, Dan” (which links to the account menu options). Twitter also offers a similar feature called Tailored Audiences. Online Advertising.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Social media marketing is creating content to promote your brand and products on various social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Stealth Marketing.