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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

For some businesses, the choice to outsource social media comes down to the relative value of their time. “A big part of our growth will come from new product development and expanding distribution channels, and this takes a lot of dedicated focus. Reproduction without explicit permission is prohibited. All Rights Reserved.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them. For example, you can ask customers to share their successes on your wall and get feedback on new product features. So no matter how serious your product is, inject some humor and levity into your page.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here. See SaaS.).

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook.

article thumbnail

5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.