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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise also integrates today with Google Apps and the Amazon Redshift database. Some can run in real time through API calls.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. Google Removes Page Rank from the Webmaster Tools. Brightcove by Google - $500-$700 million. technologies.

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Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. We will also open the entire product up into a platform by providing a clean, simple API.

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8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]

Hubspot

Learning from the gang of four (Amazon, Apple, Facebook, and Google). Several months ago, Twitter bought TweetDeck -- a company that took its API in an interesting direction. There are lessons for mid-size companies to learn from the gang of four (Amazon, Apple, Facebook, and Google). I say yes it can.".

Tips 28
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Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Most current youcalc applications display a single chart from a single data source, such as “Time-Day Distribution for Google Analyzer”.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. Learn more about how marketers can use APIs here. See SaaS.).