Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Directive Agency

MARCH 25, 2020

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). Email campaigns can also lead to free webinars, white papers, and other high-quality content that improve the overall lead nurturing process. It is time for all SaaS marketers to follow suit.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Vision Edge Marketing

AUGUST 22, 2023

Sarah Johnson, Operations Manager at ABC Manufacturing, regularly visits the company’s website, specifically spending a significant amount of time on pages related to project planning and resource allocation. She too has downloaded the white paper, attended a webinar, and subscribed to the newsletter.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

SalesChoice

JANUARY 12, 2017

The use of customer data and predictive analytics is on the rapid rise, growing CAGR over 40% according to experts (Gartner, 2016; IDC, 2016) and is no longer solely being leveraged by B2C sellers such as Amazon.com. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. Source: [link] ).

Storytelling 22

Storytelling Marketing Management Lead Ranking Allocation 22

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Include a section for white papers, case studies, and videos. White papers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

NetLine

JULY 17, 2023

Alongside that, “white paper registrations are a greater indication that a user is in a late stage of a purchase decision”, while those who register for webinars are 29% more likely to make a purchase decision within six months of registering compared to other content formats. Source: Gartner.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. Also playing important roles are events, white papers, and the seller’s website — activities that are typically part of marketing’s domain, not sales.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

But Gartner research (see here and here ) indicates a very different contemporary buying reality. Also playing important roles are events, white papers, and the seller’s website — activities that are typically part of marketing’s domain, not sales.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Single Grain

NOVEMBER 17, 2020

Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. When it comes time to create their ad copy, they grab a white paper the marketing team created six months ago because it’s already live and can be easily worked into a new campaign. Choose the Right Asset.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SnapApp

DECEMBER 4, 2017

Takeaway : Marketers with a content strategy report better results, fewer challenges, and are more likely allocate a bigger budget for content marketing. B2B buyers are most likely to share their name and email address in exchange for webinars (79%), white papers (76%), analyst reports (66%), and ebooks (63%) - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Digital Marketer

OCTOBER 5, 2020

In fact, Gartner has come out recently and said, the buyer is 83 or 80% through the buying process before they pick up the phone and talk to your sales guy, which means they’ve figured out what is my problem? It has to be, Hey, download our white paper, our guide on options on that. So it can’t be just a brochure.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Those who are able to attribute revenue to campaigns accurately are in a better position to invest efficiently by allocating spend to the best performing campaigns. . White Papers. Additional Resources. Case Studies.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

SEPTEMBER 8, 2021

The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% It will also remain someone’s responsibility to drive the most business they can from the dollars allocated for marketing purposes and measure results at every phase to optimize spend.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

FEBRUARY 8, 2021

In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Marketers can also analyse campaign performance inside the CRM, identifying which campaigns generate the highest ROI so they ca n allocate budgets more efficiently. White Papers. Additional Resources.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

JANUARY 27, 2021

Gartner 2020 CMO Spend Survey. Marketers who have the tools to accurately attribute revenue to campaigns using CRM data can invest more efficiently by consistently allocating budget dollars to campaigns that generate the best returns. White Papers. Twilio COVID-19 Digital Engagement Report. Additional Resources.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52