Digilant
JANUARY 25, 2024
to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. TV households have cut the cord on cable or never had a cable subscription to begin with, with that number only projected to continue to rise. A startling 75% of these budgets, or between $7.5 At this point, more than 53% of U.S.
Martech
NOVEMBER 28, 2023
By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising. This increases ad campaign efficiency by eliminating wasted impressions.
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Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership.
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Advertisers can leverage data on viewers’ demographics, interests, and behaviours to deliver highly targeted and relevant ads.
Contently
SEPTEMBER 20, 2016
Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels. .” Specifically, Nielsen recommends first running a campaign in a big player across top sites. Then, they can switch to small players on top 1000 sites.
Digilant
MAY 11, 2023
Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. These companies showcased their influential reach, establishing connections with distinct audiences that make up a large portion of the consumer demographic.
Digilant
MAY 11, 2023
Therefore, it is imperative for advertisers to adopt a video-first mindset when crafting their media plans, with a strong emphasis on allocating a substantial portion of their video budget toward streaming content across CTV/OTT. Vizio’s Watch TV+ also stood out, offering an impressive array of 260+ live channels and more.
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