Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Twitter remains the second-most popular network, used by 85% of B2B marketers. The Top Social Networks for B2B Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users. If your primary demographic is women and your site relies heavily on images and graphics, you should allocate resources to Facebook, Instagram, and Pinterest.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

DECEMBER 10, 2010

The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. You can implement the social media sharing buttons directly from Facebook and Twitter. How much time per week should we allocate to maintaining the blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Webbiquity

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback).

Social Media 100

Social Media Social Marketing Allocation SEM 100

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Hubspot

MAY 20, 2013

23) Past success at inbound marketing was the number one reason to change a budget in 2012 -- a full 150% more likely to drive budgets allocations than any other reason. 24) SEO and social media accounted for a combined 23% of all inbound budget allocations in 2013. Business Blogging. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

OCTOBER 19, 2010

If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time? Spend 40% on Blogging / Content Creation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Spend 10% on Social Media.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28