aging strategy 
Content Standard
APRIL 23, 2024
The modern CMO: Spearheads a unified content strategy: Break down silos and establish clear guidelines and a cohesive narrative that resonates across all channels. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.
Tony Zambito
JULY 6, 2011
A little known fact is that it was Alan Cooper who first coined the phrase buyer personas in his book to differentiate from user personas as well as to highlight that products should be designed for users and not buyers. While spending time at Cooper Design, the phrase stuck around my head like a gnat that just wouldn’t go away.
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Hubspot
APRIL 23, 2020
If that were the case, then this once-in-a-generation feat of waffle engineering would go to waste — all because it didn't have a solid product strategy to guide its development. A sound product strategy can be the difference between a product being able to carve a permanent place in its market and being an absolute afterthought.
Content Marketing Institute
OCTOBER 23, 2018
We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.
Webbiquity
FEBRUARY 23, 2012
Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. and Angry Birds.
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