Remove aging behavior survey
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Four Challenges Market Research Faces Today

Tony Zambito

Image via Wikipedia. What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age

Research 100
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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Photo credit: Wikipedia. A good find is a study that breaks down large groups, like Millennials, into smaller subgroups, allowing me to weed out chunks of the demographic that will have no interest in my client’s work. One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60.