Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. It is all about understanding customers and their wants, needs and values. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. I could not agree more. Market research rocks!

Social Media 80

Social Media Research Social Marketing Media 80

Tony Zambito

MAY 11, 2010

Image via Wikipedia. Distinguishing a set of motivations, needs, and wants from a buyer’s goal orientation can make a significant difference in not only innovation but in aligning customer strategy with buyer goals.    All can offer helpful information and insight into how to better meet the needs of customers. . 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Voice of Customer. Lots of diverse versions of this. April 2008.

Social Media 100

Social Media Communities Wiki Work Management 100