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Is social media all the market research you need?

Biznology

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks!

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Four Challenges Market Research Faces Today

Tony Zambito

Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. What are the some of the challenges that face market research?

Research 100
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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

After three weeks of research, David Ogilvy proposed the iconic headline that simply read, “ At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock. Image source: Wikipedia. One effective way to spice up your email marketing efforts is to use personalized video emails.