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How to use social listening tools for business-wide success

Sprout Social

Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. . Manage brand health during a public relations crisis. While LinkedIn is wildly popular, 55% of recruiters use Facebook and 47% use Twitter to vet talent, so it’s important to cast a wide net.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It’s in our DNA.

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How to recover from the ravages of Google Penguin and Panda

Biznology

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. June 8, 2010.

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The art of writing the perfect blogger pitch

Biznology

Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. From: Chris Abraham <cjabraham@miriamskitchennews.org> The first thing you’ll notice is that I am doing the outreach in this example.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Metrics like aggregate daily comments and likes per page and per post, and things like that. That’s difficult to do with some of the Twitter, Facebook data a lot. I really think that the more you operationalize it and systematize influence or outreach, the less effective it’s going to be. It’s the small things.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Metrics like aggregate daily comments and likes per page and per post, and things like that. That’s difficult to do with some of the Twitter, Facebook data a lot. I really think that the more you operationalize it and systematize influence or outreach, the less effective it’s going to be. It’s the small things.