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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. Connect with Sean Gordon on LinkedIn.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 LinkedIn Sales Navigator is a great example of the company marketing this capability. of LinkedIn’s total revenue.

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12 Steps to Producing a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype. However, we do not use a mixing board or any advanced audio techniques, and it is my understanding that Skype may be superior in that configuration. Explain the Show.

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How to Produce a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype. However, we do not use a mixing board or any advanced audio techniques, and it is my understanding that Skype may be superior in that configuration.

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The average enterprise uses 91 marketing cloud services

chiefmartech

It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). It also includes Skype, Slack, and WebEx in collaboration , Box, Dropbox, and Google Drive in cloud storage , and so on. But in aggregate, marketers use a ton of them. A few points worth making: 1.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

LinkedIn - LinkedIn is a business-oriented social networking site. N News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.