Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Marketers are also more focused on first-party data — information gained directly from the customer. And building a trusted data foundation is the first step in executing on that vision.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Scoop.it

JANUARY 24, 2023

Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. It can surface hard-to-find information that can be used to create more meaningful email campaigns. Savvy marketers are realizing that subscribers like reading detailed emails if they are informative.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” The goal of the business is to engage with and convert customers.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Can they easily find the information they need? Imagine aggregating this data. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? Heatmaps can show you.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52