Customer Experience Matrix
APRIL 26, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? The first stage was just to recognize that CDP was a separate category of software. What was new about CDP was that it was packaged software that was building a customer database. That's odd; people ask me those questions all the time.
Martech
JULY 25, 2022
Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
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chiefmartech
JUNE 12, 2017
The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories. But in aggregate, marketers use a ton of them.
chiefmartech
DECEMBER 27, 2021
But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways. I know, I didn’t publish a 2021 version of the marketing technology landscape. It’s all part of what is expected to be a half $1 trillion cloud software industry in 2022.
Brightedge
FEBRUARY 1, 2024
This could not be more true for enterprise SEO. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs. In this post, I want to cover how this is taking place and how enterprise organizations are preparing. Large enterprise SEOs rely on organic search traffic.
chiefmartech
JANUARY 10, 2022
Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Another commerce-related theme that will be big for marketers is Ecosystems.
Martech
NOVEMBER 8, 2023
” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization. Privacy and compliance management.
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