ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

JULY 6, 2022

Years ago, I met with a martech seller who pitched his product as a way for me to orchestrate hundreds of campaigns per month and aggregate the data in one convenient location for reporting. Martech will not fix bad content or bad marketing . The same is true of your marketing strategy and content.” The problem?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Work Management Marketing Management 96

ViewPoint

JULY 7, 2015

I have no decision making authority, but I get a high lead score because I am on your website a lot and interact with your content, sometimes I even engage in conversation with your sales team. But I have no lead score, and no one contacts me because I don’t have any activity on your website. and I am a loser.

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

Schubert B2B

NOVEMBER 14, 2018

If you’re running out of content ideas , Buzzsumo shows you what content is working well in your industry. The tool allows you to search by keyword or topic to find the most popular or shared content. You have the ability to filter by content type, date, social network, etc. Lead management. Social media.

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

ViewPoint

FEBRUARY 23, 2018

What is a lead? Is it the name on a list you bought from a content aggregator for $23? While all of these scenarios have potential, none could be called a lead. Do you report on stats such as touches per conversation, touches per lead, best conversion touches? It was designed for lead management.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

OCTOBER 5, 2018

This blog about lead cost summarizes a lot of research I have done on the subject. There is a table in that blog that recaps the cost-per-lead based on lead source. It is interesting to note that one of sources (content aggregation) has a $23.15 Read more in this white paper.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

B2B Marketing Directions

JANUARY 4, 2015

The webinar was presented by Maribeth Ross , the Chief Content Officer and a Managing Director with the Aberdeen Group. The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

Customer Experience Matrix

MARCH 5, 2009

In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. Specialized features to manage those campaigns are available from several vendors, but they're not necessarily the ones with the highest scores for all campaign management features combined.

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Why SEO project management matters. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Martech

JANUARY 25, 2022

Enterprises and small businesses alike have found CRM software helpful in their lead management processes. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. billion by 2028, according to Grand View Research, Inc.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The Biggest Contributor to B2B Revenue. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! RSS and Atom Syndication feeds are special files used for syndicating the content of a weblog. I personally use bloglines.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JANUARY 25, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. 10: How to Improve Lead Routing to Skyrocket Sales . Did you catch that?

Lead Generation 0

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 0

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Dialogue with customers and prospects should be about sales and marketing providing the right content to the right people, not one or the other controlling the conversation with whom they think are the right people. What do you see as the biggest hurdle to managing leads within the sales pipeline effectively?

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Ambal's Amusings

OCTOBER 15, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Brian Carroll's book Lead Generation for the Complex Sale. Patsi Krakoff's blog Writing on the Web.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

AUGUST 6, 2009

We've had a blog for quite a while, but until we started aggregating followers through twitter and LinkedIn groups and blog comments, we never saw the true value.    First web traffic, then rises in SEO rankings, then increases in inbound leads, then more brand recognition when doing outbound marketing. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Martech

JANUARY 13, 2022

Predictive content ensures best fit assets are presented. Lead management. Marketo Engage includes five essential capabilities: content personalization, cross-channel engagement, experience automation, sales partnership, marketing impact analytics. Marketers can prioritize the best leads with quality and urgency ratings.

Marketo 119

Marketo Marketing Automation Services Enterprise Management Marketing Management 119

Hubspot

SEPTEMBER 13, 2016

Did that email generate more leads than the blog post you published yesterday? Or was the content you shared via Twitter more effective? Looking at all of this information in aggregate can help you understand trends among your prospects and leads and which marketing activities are valuable at different stages in the buyer’s journey.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

Valasys

AUGUST 16, 2019

Data Warehouse Technology – It is used to aggregate transaction information to merge the information with CRM products & to provide Key Performance Indicators (KPIs). They track every activity engagement level of the sales prospects & thus help in expediting the sales funnels.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Dynamic content creation. Lead management.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

MARCH 12, 2012

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? What are your goals for the program?

Lead Management 28

Lead Management Work Management Marketing Management Lead Ranking 28

Sprout Social

JULY 20, 2022

Lead generation: Marketo. Marketo is a lead management platform that helps marketers nurture prospects and target qualified lead-to-revenue opportunities. Workflow and digital asset management: Dropbox, Feedly and Canva. Feedly is a news aggregator that allows users to organize and research stories by topic.

Enterprise Management 76

Enterprise Management Digital Asset Management Work Management Social Media 76

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Markempa

JANUARY 25, 2018

To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on the B2B Lead Blog. This following list was compiled based on aggregate social shares across Twitter, LinkedIn, Facebook and views. Over 25% of marketing-generated leads get assigned to the wrong person. Did you catch that?

Lead Generation 75

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 75

Single Grain

SEPTEMBER 30, 2020

And now we've entered a new stage of SaaS evolution – vertical SaaS: In recent years, several vertical SaaS companies have seen huge success: Veeva , a cloud-based CRM and content management solutions provider to the life science industry, went from zero to $2.4 More SaaS Content : * Is Netflix a SaaS? 2) Stick to One Vertical.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Unbound B2B

JANUARY 11, 2023

Inbound lead generation agency Inbound lead generation, on the other hand, occurs when agencies develop strategically designed content. It is intended to attract potential leads. Content is typically the main inbound marketing weapon, such as social media advertisements, articles, and blog posts.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Kapost

OCTOBER 21, 2016

Marketing automation is the system of record for leads: it holds data on who they are, what they’ve done, and where they stand in the buyer’s journey. This lead management functionality, however, should not mistake marketing automation for being an OS. And this is where content comes in. The second is quite strategic.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Capstone Insights

FEBRUARY 6, 2018

When you have just one funnel, you’re aggregating output from all your programs, for all the products you sell to a potentially wide and varied audience. To see how powerful this can be for the B2B marketer, let’s consider this through the lens of a tried-and-true marketing tactic: content syndication.

Top of Funnel 40

Top of Funnel Cost per Lead Digital Marketing Funnels Funnel Advertising 40

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Customer Experience Matrix

JANUARY 17, 2009

A mix of media allows you to reach customers who are responsive in different channels, thereby boosting the aggregate response. Step 3: Develop Content. company-level scores and activity tracking: the best practice campaign can use aggregated company or household data to calculate scores, guide individual treatments, and issue alerts.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120