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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. Further analysis in the chart above, comparing G2 ratings by average size of company in number of employees — which is generally correlated with a company’s age — further validates this hypothesis. Contribute your suggestions here.

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How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? A study by MMAGlobal found there is almost no correlation between click-through rate and sales. How do you assign value to your channels and touch points?

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Custom Extraction Using an SEO Crawler for CRO and UX Insights - Whiteboard Friday

Moz

Wouldn't it be great if you could very quickly, at scale, understand all of your products' pricing , whether you've got stock , whether it's got an image , whether it's got a description , how many reviews it has, and of the reviews, what's the aggregate score , whether it's four stars, five stars, whatever it is?

SEO 53
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How to Make the Most Money in Your Marketing Career

Hubspot

19) in the final year of her career, bringing her aggregate earnings to a whopping $9.4 Shedding a “junior” is good; adding a “senior” is better. This post simply suggests that for those who correlate money with success, then the best way to achieve the goal is grab a seat at the executive table as early in your career as possible.

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No, the customer isn’t always right—How to get the most from your CX data

Martech

As Kahneman describes, people have two selves: the experiencing self (a biased perception of what’s happening in the moment) and the remembering self (an often-distorted view of what is recalled in aggregate). Determine outputs and inputs—then aggregate. Simply relying on perception data tells only one-half of the story.

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Moz

Posted by KristinTynski In 2019, high-authority links remain highly correlated with rankings. This glut of SEOs who build links through these techniques above have been consistently eroding the efficacy of this style of little-to-no-value ad outreach link building. However, acquiring great links is becoming increasingly difficult.

Press 54
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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

It was not added to the meta tags that Google understands list until recently. Structured data is a standardized format for providing information about a page and classifying the page content. This tag is used to denote the maturity rating of content. Check out this article by Kate Morris on how to tag adult content. rel=canonical.