Litmus
NOVEMBER 18, 2022
Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Analysis of Apple clients. Apple Mail Privacy: 54.6%.
Martech
APRIL 23, 2024
Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.
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Digilant
JULY 10, 2023
Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.
Digilant
JULY 10, 2023
Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.
Martech
OCTOBER 18, 2021
With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Yahoo introduces In-Flight Sales Analysis for digital out-of-home.
Litmus
DECEMBER 7, 2022
I hope that in 2023 we will see more digital marketers pursue meaningful A/B testing , and pairing critical thinking with the analysis of experiment results in a way that informs future strategy.”. Josefy, Vice President, Client Services, NextAfter. More companies will move away from image-based emails.
Martech
DECEMBER 28, 2023
In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions. She added: “Now is the time when the power of aggregation will show its value, and we will see a return to bundling across streaming.
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