Litmus

DECEMBER 7, 2022

I hope that in 2023 we will see more digital marketers pursue meaningful A/B testing , and pairing critical thinking with the analysis of experiment results in a way that informs future strategy.”. Josefy, Vice President, Client Services, NextAfter. More companies will move away from image-based emails.

Email Marketing 90

Email Marketing Trends Planning Paid Search Agency 90

Martech

DECEMBER 28, 2023

These guidelines will provide clearer consistency and transparency in how attention is measured, allowing for a more uniform approach across the industry,” Eng said. In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Media 126

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Marketers need a more transparent approach to collecting the information required to deliver personalized experiences consumers expect.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Convert

MARCH 21, 2023

Heatmaps are cheaper alternatives, but here’s where you’ll have to make concessions: No clear direction on the next moves As amazing as they are in aggregating digital experiences on websites and apps, heatmaps do not tell you what you should do about the splotches of colors you’re looking at. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. This lack of transparency is problematic for EU-based businesses that use GA. GA4’s new privacy features are a much-needed improvement in the world of data collection and analysis.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Single Grain

FEBRUARY 15, 2024

Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy. Users can even host their instance of Searx for additional privacy (hosting your instance of Searx means that you control the server and software, which offers several privacy and customization benefits).

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52