Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Amazon DSP. The answer is media buyers. That's where media buying comes in.
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