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Hinge Marketing
DECEMBER 2, 2014
2) Social media matures – while new risks and policies emerge. Social media’s no longer the new kid on the block. It’s gone mainstream, and as such social media has generally found its place within most organizations, typically being folded under the marketing function.
Online Marketing Institute
AUGUST 14, 2011
Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.
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Adobe Experience Cloud Blog
DECEMBER 15, 2009
A Robert Half Technology study announces 54% of companies blog social media sites. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Social media use soars among b-to-b marketers.
Hubspot
FEBRUARY 28, 2012
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. It's understandable that Marketing is reticent to relinquish control of social media accounts outside their department.
Online Marketing Institute
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Single Sign On systems don’t go away they simple aggregate this new level of data.
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