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The BMZ Content Portal for B2B Marketers Gains Traction

WebMarketCentral

There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee.

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My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. An explanation of redundant Internet access from bandwidth aggregation and load balancing appliance maker Astrocom.

Web 2.0 20
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Best of 2007: Web 2.0 Sites

WebMarketCentral

Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. The Marketing 2.0

Web 2.0 20
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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. The section on blogging is particularly useful, even for experienced bloggers. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0

PR 20