ViewPoint

OCTOBER 15, 2013

Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”. This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The study found that 53% of web users listen to internet services.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

ViewPoint

OCTOBER 5, 2018

It is interesting to note that one of sources (content aggregation) has a $23.15 This blog about lead cost summarizes a lot of research I have done on the subject. There is a table in that blog that recaps the cost-per-lead based on lead source. cost-per-lead—which at first glance sounds like a great deal for a B2B lead.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

ViewPoint

AUGUST 14, 2012

I can tell you that a significant reason for this was one client’s propensity to source cheap, so-called, leads from various sources that included one “content aggregator” (a collection of content from multiple sources designed to attract a specific audience) producing “leads” that converted to real opportunities at a very low rate.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

ViewPoint

JUNE 28, 2018

Are we a niche vendor, consultants, or service aggregator? While most companies say they sell a solution, not a product or service, the message around what that offering (made up of a product, price and delivery mechanism) is more likely than not described differently by marketing and sales executives in the organization.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

FEBRUARY 23, 2018

Is it the name on a list you bought from a content aggregator for $23? Before addressing that question, let me ask another. What is a lead? Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

AUGUST 2, 2017

As it turned out, marketing bought leads from a content aggregator for $23.15 Lead definition: A client in marketing told us that they had delivered 9,000 leads to sales the previous year. The SVP of Sales said they received ZERO leads from marketing the previous year. He asked us to examine the gap. per so-called lead.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

ViewPoint

DECEMBER 20, 2016

This individual was paying content aggregators $23.15 Here are a few examples that will help you understand your cost per lead: Example #1 We once worked with the marketing director at a division of one of the world’s largest software companies. From one vendor alone they bought 6,000 leads.

Cost 120

Cost Sales Qualified Leads Cost per Lead Account Based Marketing 120

ViewPoint

FEBRUARY 2, 2012

Data tracking, aggregation and measurement. Applications should be used to track the number and frequency of touches, aggregate information, and align data points with outcomes.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

AUGUST 29, 2012

Here are the top five: Brand is the aggregated experience of the value proposition. Flint McGlaughlin, Managing Director and CEO of MECLABS, opened the B2B Summit yesterday with an hour and a half of rapid fire marketing “truths.” The value proposition must have these components: Appeal – I want it.

Aggregators 120

Aggregators Marketing Management Landing Pages Rules 120