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Digital B2B Marketing

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The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

Twitter Mention Spam You have probably seen the spam on Twitter promoting iPhones, gift cards and similar. However, when someone replies to you on Twitter, says “must read, check it out” and the topic is clearly the kind of thing you read and share, you expect it to be a genuine recommendation. sent to 43 people.

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Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Most full-service and many specialty agencies have similar offerings, and you may have in-house capabilities as well.

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A Nontraditional Application of Triberr: B2B Marketing

Digital B2B Marketing

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. As a marketer, if your social media program includes establishing individuals as participants in industry conversations, Triberr should be on your radar.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

For an example of this influence, see the bio I use on Twitter. For example, I was one of the first people at any of the large ad agencies to place an online exchange buy from one of the first fledgling trading desks. The one I choose was a digital agency, and it just fit. Food is important. Many say I’m cheap.

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? unitaglive.

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Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. My conclusion?

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Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. a Boston agency that closed in April. Or Modernista! , Modernista!