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What is New Mover Marketing?

Porch Group Media

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. How Does New Mover Marketing Work?

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Hailed as the “ most important marketing activity ,” CRO has come a long way. Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. The turning point came when his agency wanted to move away from user acquisition to better retention.

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How Will IPG’s Purchase of Acxiom Affect Marketers?

Porch Group Media

How Will IPG’s Purchase of Acxiom Affect Marketers? In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 by Anders Ekman, President of V12.

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25 Best B2B Marketing Conferences 2021

Pam Didner

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

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Create an Experience Your Customers Can’t Wait to Share Online

Convince & Convert

As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews. As customer experience gains greater and greater influence on business success, marketers need to be ready.

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35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing. First, take a look at what’s already out there.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. There are hundreds of email marketing companies on the market.