agency Differentiation Pricing Purchase Purchase Intent 
Directive Agency
FEBRUARY 28, 2022
Are you able to clarify pricing? A great exercise here is focusing on your differentiators. Do you need to adjust your price or contract length to make up for a high CPA? Look at price, gross margin, lifetime value, average order value, lifecycle conversion rates, etc. Differentiate Yourself. Don’t Be Picky.
Digilant
AUGUST 10, 2023
The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?
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Digilant
AUGUST 10, 2023
The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?
The Lead Agency
NOVEMBER 20, 2019
Prospects are expecting the same professional service they’ve always demanded, but are now pushing more than ever before for it to be delivered at a price that they believe is justified. Discover the power of exceptional law firm marketing and start reaching more, valuable members of your target audience with strong purchase intent.
The Lead Agency
JULY 22, 2019
Many B2B marketers overlook the importance of branding, as they know that their customers make purchase decisions on more functional things such as cost, quality and availability. As such, B2B purchases are typically more heavily considered, with pre-determined functional requirements that have to be met. Differentiation.
Directive Agency
MAY 20, 2020
Users who visit platforms like Capterra and G2 have purchase-intent already. The pricing of paying for placements in these directories can be costly, and the price depends on the competitiveness of your industry. Referral traffic can be vital for conversions and also creating remarketing campaigns. Directories.
WebMarketCentral
JANUARY 2, 2008
Quick personal story: a few years ago, frustrated with Comcast as my communications provider, I called Qwest to get a price quote. The small cost differential didn't justify the hassle of switching, so I stayed with Comcast. Then when I refused to pay, they turned it over to a collection agency!
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