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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Don’t worry about sketching them out in full at this point.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

In turn, those who understand content marketing, are successful with it, and sharing their insights about it are highly sought after and increasingly quoted. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Find him on Twitter & LinkedIn.

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From Specialist to Lead: The Peaks, Valleys & Troughs of Simon Girardin’s CRO Journey (ft. John Ostrowski)

Convert

Currently the CRO Manager at Conversion Advocates , Simon makes the journey from a CRO specialist to a lead at an agency look easy. While some insights are a welcome surprise, you’re constantly humbled by what you don’t know about customers. CRO isn’t just about tests and results. It’s a growth strategy.

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25 Best B2B Marketing Conferences 2020

Pam Didner

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. . Helping the e-commerce industry navigate and succeed in this fast-paced, high stakes world is what CommerceNext is all about.

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How to Implement Your Content Marketing Strategy

Content Standard

Your content marketing program’s business goals need not be predictable, short-term monetary needle-movers. It’s an operational process whereby your marketing team starts to look less like an agency manager (or worse, agency client ) and more like its own creative studio and profit center: a media company.

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The Personality Traits of Top Marketing Leaders

Hubspot

These are the movers and shakers of the marketing industry. Considering Handley was named by IBM as one of the seven people shaping modern marketing and is the world's first Chief Content Officer , it makes sense she scored highly in adventure. Vaynerchuk juggles ownership of a media company (VaynerMedia) and an ad agency (VaynerX).

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Create an Experience Your Customers Can’t Wait to Share Online

Convince & Convert

Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews.